We talk to a lot of different stakeholders in health care about how to break down the drivers of 'patient engagement' into 'simplified', executable chunks that can help drive business solutions. These discussions beg the question, "Is this even possible?"
From design to adoption, are we thinking hard enough about how the realities of the patient experience will influence health gaming?
games, gamification, mobile in Health, Marketing, Technology, behavior change, health care, pharma Share Article Then maybe we ought to switch to pictures for our headlines and tweets. Recently I was struck by a couple of headlines that were pretty darn misleading.
Everyone seems to be excited these days about the possibilities that exist at the intersection of health and technology. Some advances are easy to get excited about, such as enhanced imaging equipment, surgical “robots”, and high-tech artificial limbs. I saw a news clip the other day that highlighted a new artificial limb that comes equipped with an ipod docking station. Who’d have guessed that one ten years ago?
But the intersection between behavior change and technology is a little more…well…complicated.
Pharma taking a more holistic approach to health outcomes? Say it is so!